The digital media landscape
is vast and hence it requires meticulous planning. Social media creates rules
of social engagement and mobile media has created new exciting opportunities.
Apart from display advertising, SEO, CPC and PPC there are also 3rd party
partnerships that is an emerging area. Social Media is now essential in
managing and building brands.
The first thing we do,
using a combination of world class research techniques, deep experience and
analysis, is to determine with our clients who their most likely, or most
desired, customers are. We are then able to determine which media these
potential customers see, read, hear or engage with the most. This is the media
planning of a campaign; we 'plan' advertising campaigns that reach intended
audiences, with the minimum amount of wastage
How can we be of service?
- Aligning brand objectives with media objectives using research tools
- Planning a media strategy and also determining media placement
- Understanding size of the audience and how best to reach them
- Observing social interests, behaviors and focusing on media targeting
- Using effective communication channels to cut through clutter and expected ROI
Inno Garage is an integrated consulting firm in India with expertise across 15 industries. You are presently in the branding sub-domain of the site. To get the complete list of our consulting services refer to Inno Garage Consulting Website.
