What is Branding ?

A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product.

But branding does not stop at creating an identity, logo designing or a brand identity designing. It is a continuous process of creating an experience for the customers, to understand their requirements and to engage them with the brand. The essence of branding is that to create a perception in the minds of customers and everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole. It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. 

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without. 

As the first step towards Branding AdWize offers logo designing services not only in Bangalore but across the globe to various organizations / products / services. Corporate Identity design provides guideline for various communications from the brand, the brand identity design helps generate the visuals with which the customers connect with the brand. A creative logo designed with an intense thought process to imbibe the company values, mission and promise to the customer goes a long way to create an impactful brand identity.